Our story
In July 2023, Gemma and Yomi set out to address the gender gap in sports with She Is Action, a dedicated social network for women’s sports, to make it easier to discover your love of sports, how to get started and the people and places you need to do that!
Finding a sport you love can be game changing, as Gemma found out at 19 when she discovered snowboarding after years of hating sports. But there were always too few women getting involved.
As a self-confessed chubby teen, Gemma had had a fair amount of her own excuses, intimidated by revealing sports wear and unwilling to face her fears on the track or netball court. She’s average (or often terrible) at everything she does (surfing is like trying not to drown and skateboarding is constantly avoiding needing full body skin grafts). But she loves what she does and believes if she can, you can.
Yomi joined the mission after grappling with a sense of belonging, as a person of colour.
He understood the longing to be part of something bigger, to connect with like-minded souls and to be accepted as you are. Growing up in Norfolk, UK, he’d often find himself on the fringes of the communities and activities that brought joy and camaraderie to others, eventually finding his place in the world of mountain biking.
When Yomi met Gemma, he found a shared passion and purpose. The seedling idea of ‘She is Action’ resonated deeply, echoing his personal journey and aspirations. It was an opportunity to bridge the gap, to create that sense of belonging for others who might have felt like they were on the periphery.
The stats are stark: 1 in 2 teenage girls drop out of sport
Trying new sports for the first time can be incredibly nerve wracking, especially doing it alone and not knowing where to start. But it should be fun, whether you’re good, bad or average, no matter your background, ability or body type.
It’s about having a go, sea soaked hugs, fist bumps after a challenging climb or laughing at the failures.
So we’ve built a social network to connect you to the things you need to take the fear out of getting started! Even if you think you’re not sporty, we guarantee there is something you will love.
Discover sports businesses, friendly communities, likeminded women and helpful magazine style content, all in one personalised space based on your interests, location and needs.
Join the movement and become part of our vibrant community today!
OUR MISSION
We are dedicated to ensuring that participation is for everyone, regardless of gender, age, background or ability.
Being part of She Is Action means embodying a spirit of fearlessness, perseverance and inclusivity.
It’s a relentless pursuit of enjoyment and pushing our limits. But it’s also about championing every woman’s right to participate in and love sport.
And it’s about taking action.