Stakeholders
and Investors
Helping Millions of Women Love Sport
Join our mission to bridge the gender gap in grassroots sports
Supporting professional women’s sport is big news right now. But women in grassroots sports have untapped potential, achieving more academically, going further professionally and spending 21% more than their male peers.
It’s a £12bn market we are on a mission to disrupt.
The Fact Is There Is a Big Problem In Sports
1 in 2 teenage girls drop out of sports
A problem that perpetuates into adulthood, with:
- 2.4 million fewer women than men say they enjoy sport
- And 43% of women not knowing where to start
She Is Action: The New Home of Women's Sport
"Like Tinder for adventurous women"
A new social network for women’s sports and adventure, recommending the right resources to participate, progress and find the sports they love. It connects women to women, women to business and businesses to their target audience.
Women's Sport Is Ripe For Investment and Disruption
One of the most significant growth opportunities right now, Deloitte reported the women’s professional sport industry tripling to £1bn 6 years earlier than expected.
Where professional sport goes, grassroots will follow as more women get inspired to want to have a go.
A Message From Our CEO
The Team
Gemma Johnston
Co-founder and ceo
From building transformational tech products, to marketing brands, handling communications and managing projects, Gemma has experienced most aspects of business. Her work in both public and private sectors, alongside CEO's and development teams, puts her in a good position to guide She Is Action forward. She balances her love of business with a passion for action and adventure sports.
Yomi Akinlade
Co-founder and cto
Technology is second nature to Yomi, with a background leading teams on big integration projects and most recently being a self-taught developer. As a person of colour and with an understanding of what it's like to be on the periphery, Yomi is determined to use his expertise to solve the problems of women's sports inclusivity. His sporting addiction is mountain biking.
Sofia Tendeiro
Designer
Fresh from designing websites, social platforms and company branding, Sofia joined She Is Action with a passion for the mission, as well as a real eye for user experience and popular social media functionality. She has brought incredibly design insights to the vision and in her spare time travels around finding new beaches to explore and waves to surf.
Time To Talk Money
We’ve given ourselves 15 weeks to secure £650k investment, the capital we need to move forward into the next phase of our journey and activate our growth strategy.
Setting ourselves a quick timeframe means we can start recruiting to our essential roles quicker.
Equally, the less time we spend raising, the more time we can spend focusing on the most important things: the platform and the customers.
Take a Look At Our Pitch Deck
Does what we’re building align with your investment thesis?
That’s the question.
If something resonates with the changes you want to see for the future, check out our pitch deck and let’s chat and we can tell you more.
PRE-SEED ROUND OPENS SOON!
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